LBG Media is a multi-brand, multi-channel digital youth publisher and is a leading disrupter in the digital media and social publishing sectors. The Group produces and distributes digital content across a range of mediums including video, editorial, image, audio, and experience (virtual and augmented reality). Since its inception in 2012, the Group has curated a diverse collection of ten core specialist brands using social media platforms (primarily Facebook, Instagram, Snapchat, Twitter, Youtube and TikTok) and has built multiple websites to reach new audiences and drive engagement. Each brand is dedicated to a distinct popular interest point (e.g. sport, gaming etc.), which is designed to achieve broader engagement, increase relevance and ultimately build a loyal community of followers.
Through internally created content and content provided by third parties, including that of its audience, the Group generated 28 billion views in 2020. The Directors believe the Group’s ability to efficiently evaluate and analyse data insights and trends means it has built a deep understanding of how to effectively relate to audiences and their emotions. The accumulated data from daily audience interactions provides invaluable insight that can be shared with brand owners to assist in maximising engagement, reach and designing effective marketing solutions for the hard-to-reach youth audience.
The Group principally operates from its London and Manchester offices in the United Kingdom, with smaller operations in select geographies including Australia, New Zealand and Ireland. Digital distribution and social media are not confined by geographical borders, enabling a global, highly scalable platform for growth, allowing the Group to amass critical scale, de-risking future expansion opportunities.