DIGITAL MEDIA MARKET
The global digital advertising market was valued at $346bn in 2020 and growing at a CAGR 8.2% to 2024. We operate in some of the fastest growing segments of this market. Our global addressable market was $42bn in 2019, with the Group’s key geographies of the UK, Ireland, USA and Australia making up $21bn
IN THE WORLD
Over recent years, we have delivered significant multi-platform audience growth, establishing ourselves as the largest youth publisher in the world. Our reach spans 64% of the UK’s 18–34 year-olds, a valuable demographic for advertisers which has been historically hard to reach. Our data insight and position as a trusted voice for our highly engaged audience make us attractive for brands seeking to advertise to our audience.
We will continue to grow organically in the territories where we are already established as we continue to win market share.
We have a large and under monetised audience in a number of significant international markets.
To accelerate our audience growth, broaden demographics and/or establish in a new territory.
We will continue to expand and develop our product offering to meet the needs of brand owners.
Our revenue model is balanced across our Direct (41% in 2021) and Indirect divisions (55% in 2021), with Other revenue streams relating to the licencing of our content to third parties and social agency services (4% in 2021).
Our Direct revenue is currently concentrated in the UK, Australia and Ireland and therefore there is significant opportunity in other international markets (including US) where we already have large audiences.
We have scaled quickly, delivering strong historic revenue growth over recent years. In the four years to 31 December 2021, Revenue has grown at a CAGR of 39%.
We are highly profitable generating an Adjusted EBITDA margin of 31% in 2021.
Our asset light business model is highly scalable and strongly cash generative, with average operating cash flow conversion in excess of 80% over the past four years.