Our Strategy
LBG MEDIA HAS DEMONSTRATED A CLEAR ABILITY TO DELIVER STRONG GROWTH, EVOLVING INTO ONE OF THE MOST EXCITING MEDIA BRANDS IN THE WORLD, CREATING AWARD-WINNING CONTENT THAT OUR YOUNG ADULT AUDIENCE LOVE.
The acquisition of Betches Media, LLC (‘Betches’) in October 2023 was a step-change addition to the Group, and was in line with stated M&A ambitions, materially expanding our reach and footprint in the US, the world’s largest advertising market.
In response to a year-on-year reduction in Australia and New Zealand’s profitability, the Group implemented a number of positive changes to make the operating model more profitable from January 2024, ultimately ensuring that its presence in this geography is secured. These improvements will not only reverse the reduction felt this year but also provide a more efficient model from which to grow, and a potential partnership template to consider for other regions in the future.
Using the successful bolt-on of Furry Tails in the prior period as a blueprint for success, the Group has continued with the strategy of acquiring bolt-on social media pages. In the year, the Group acquired the social media accounts of Lessons Learned in Life (LLIL) for £521k. Lessons Learned in Life has a combined 21m social media followers.
We opened a state of the art studio in our Manchester office in November 2023.
In November 2023, the Group launched the UNILAD Tech website. Leveraging the success of the UNILAD Tech social media pages, which have a total of 18.1m followers, the new website provides the Group with the opportunity to further monetise its audience through programmatic advertising sales.
