Our Strategy
LBG made significant progress along its line of sight to £200m in revenue,
focusing on three key growth lenses: Direct, Indirect, and U.S. expansion, with
the latter supplementing growth across both Direct and Indirect segments.
DIRECT
Taking market share from traditional players and building deeper relationships with blue-chip brands.
Progress in the year:
- Ever increasing roster of seven figure clients.
- Uber Eats ‘snack wars’ series demonstrates expanding capabilities.
- 5 awards in 2024.
INDIRECT
Growing audience and reach across platforms and web, building deeper relationships with key partners.
Progress in the year:
- Global audience of 503m, of which 143m U.S. based.
- Improved web proposition driving great revenue diversification.
- Significant increase in web sessions and yields in 2024.
U.S. EXPANSION
Growing operations in the world’s largest ad market, with Betches as a springboard for growth.
Progress in the year:
- Existing U.S. operations consolidated into Betches HQ.
- Integration of sales teams to create industry specialists.
- Significant wins demonstrate complementary nature of business.
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28 Mar