News
Director/PDMR Shareholding
07 August 2024
LBG Media plc, the UK-based multi-brand, multi-channel
                                                            digital youth
                                                            publisher, announces that it has been notified that
                                                            Carol Kane,
                                                            Non-Executive Director, has purchased 16,300 and 15,700
                                                            ordinary
                                                            shares of £0.001 each ("Shares") at a price of 123.07 and
                                                            128.73
                                                            pence per Share respectively. 
Following this purchase, Carol Kane is beneficially
                                                            interested in 743,177 Shares,
                                                            representing 0.4% of
                                                            the issued share capital of the Company.
The notification below, made in accordance with the
                                                            requirements of
                                                            the EU Market Abuse Regulation as it forms part of UK
                                                            domestic law
                                                            by virtue of the European Union (Withdrawal) Act 2018,
                                                            provides
                                                            further detail.
Notification of Dealing Form:
| 1 | Details of the person discharging managerial responsibilities / person closely associate | |
| a) | Name | Carol Kane | 
| 2 | Reason for the notification | |
| a) | Position/status | Non-Executive Director | 
| b) | Initial notification /Amendment | Initial notification | 
| 3 | Details of the issuer, emission allowance
                                                                                market
                                                                                participant, auction platform,
                                                                                auctioneer or
                                                                                auction monitor | |
| a) | Name | LBG Media plc | 
| b) | LEI | 213800MF1QX5EE3RAV98 | 
| 4 | Details of the transaction(s): section to
                                                                                be
                                                                                repeated for (i) each type of
                                                                                instrument; (ii)
                                                                                each type of transaction; (iii) each
                                                                                date; and
                                                                                (iv) each place where transactions have
                                                                                been
                                                                                conducted | |
| a) 
 | Description of the financial instrument, type
                                                                            of
                                                                            instrument | Ordinary Shares of £0.001 each in the Company | 
| Identification code | ISIN: GB00BKPH9R58 | |
|  |  | |
| b) | Nature of the transaction | a) Purchase of Shares b) Purchase of Shares | 
| c) 
 | Price(s) and volume(s) | a) Price: 123.07 pence Volume: 16,300 b) Price: 128.73 pence Volume: 15,700 | 
| d) | Aggregated Information | Price: 125.85 Volume: 32,000 | 
| e) | Date of transaction | a) 5 August 2024 b) 6 August 2024 | 
| f) | Place of transaction | London Stock Exchange, AIM | 
For further information please contact:
| LBG Media plc Solly Solomou, Chief Executive Officer Richard Jarvis, Chief Financial Officer Mark Mochalski, Investor Relations Matthew Lee, Investor Relations | Via Buchanan | 
| Zeus (Nominated Adviser & Sole Broker) Dan Bate / Nick Cowles (Investment Banking) Benjamin Robertson (Equity Capital Markets) | Tel: +44 (0) 161 831 1512 | 
| Peel Hunt LLP (Joint Broker) Neil Patel Benjamin Cryer Kate Bannatyne | Tel: +44 (0) 207 418 8990 | 
| Media enquiries: Buchanan Richard Oldworth / Chris Lane / Toto Berger / Jack Devoy | Tel: +44 (0) 20 7466 5000 LBGmedia@buchanan.uk.com | 
 
About LBG Media
LBG Media is a global digital entertainment business with a
                                                            focus on
                                                            young adults and a leading disrupter in the digital media
                                                            and social
                                                            publishing sectors. The Group produces and distributes
                                                            digital
                                                            content across a range of mediums including video,
                                                            editorial, image,
                                                            audio, and experience (virtual and augmented reality). Since
                                                            its
                                                            inception in 2012, the Group has curated a diverse
                                                            collection of
                                                            specialist brands using social media platforms (primarily
                                                            Facebook,
                                                            Instagram, Snapchat, X, YouTube and TikTok) and has built
                                                            multiple
                                                            websites to reach new audiences and drive engagement. Each
                                                            brand is
                                                            dedicated to a distinct popular interest point (e.g. sport,
                                                            gaming
                                                            etc.), which is designed to achieve broader engagement,
                                                            increase
                                                            relevance and ultimately build a loyal community of
                                                            followers.
                                                        
The Group operates two core routes to market: Direct revenue,
                                                            which
                                                            is principally generated from the provision of content
                                                            marketing
                                                            services to corporates, brand owners, marketing agencies and
                                                            other
                                                            entities such as government bodies and where the
                                                            relationship with
                                                            the client is held directly by LBG Media; and Indirect
                                                            revenue,
                                                            which is generated via a third-party, such as a social media
                                                            platform or via a programmatic advertising exchange / online
                                                            marketplace, which holds the relationship with the brand
                                                            owner or
                                                            agency.